Minkmade is a website designed to create a solution to the constraints that comes with T-shirt designs and printings. People often find it challenging to create designs and have them printed on their favorite shirts, but with Minkmade, it is made seamless and fun.
Role:
Lead Designer
Industry:
Fashion
Duration
6 weeks
Challenges
User-Centered Design: Designing an intuitive interface that is inclusive to all users
Customization: Designing a custom page for users to upload, edit, and preview/prototype their potential shirt product design. Users also should have the opportunity to reach out to hire designers online.
Order Tracking and Delivery: Creating a tracking system for users to monitor their design production progress and track delivery
The Product
My Approach
Summary: Conducted researches to find out and understand users’ problems and needs, respectively, usability studies, refining and iterating design interfaces and responsive designs.
I conducted user researches and turned the reports into empathy maps so as to understand the target users, their problems, and their needs. It was discovered that many target users encounter different constraints getting designs to print on their shirts, and also keeping track of design processes. It was observed that many printing websites are bulky and confusing to navigate as they offer different inter-twinning products, which frustrated many target users. Miinkmade is geared towards putting an end to these frustrations and making the journey of designs and prints seamless, enjoyable, and fun.
Future Plans
Continuous Improvement: Plan regular updates and enhancements to introduce new features and improve user experience based on feedback and evolving trends.
